OUR WORK
Case Study:
CREATOR SHOWDOWN
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THE BRIEF
Roblox wanted to activate its creator community through a live competition that would engage fans and showcase some of the platform’s most recognizable creators. The concept needed to feel premium, creator-led, and native to the Roblox ecosystem, while generating content that could extend beyond the live broadcast through creator channels and platform promotion.
WHAT WE BUILT
We produced a 3-hour, live, team-based competition featuring eight of Roblox’s most beloved creators, complete with bespoke branding and a $50K prize pool. The event was amplified through creator content, VOD distribution, and official Roblox platform promotion, including placement on “The Block.” Strong creator and partner buy-in helped drive momentum and proved the concept could scale into a repeatable format.
346K
HOURS WATCHED
24M+
SOCIAL IMPRESSIONS
Case Study:
MONSTER HUNTERS
THE BRIEF
Capcom partnered with GameSquare to drive large-scale awareness around the launch of Monster Hunter Wilds. The goal was to create a high-impact livestream activation that could capture attention across gaming audiences, mobilize creators, and generate sustained engagement leading into the game’s release.
WHAT WE BUILT
The team produced a 12-hour marathon stream anchored by viral creator IShowSpeed as the headline talent, supported by additional creator broadcasts. The event also featured cosplayers showcasing custom Monster Hunter Wilds weapons and armor, creating visually distinctive moments designed to amplify the launch across streaming and social platforms.
72+
EARNED POSTS
7.1%
EARNED MEDIA ER
Case Study:
SPONGEBOB IN FORTNITE
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THE BRIEF
GameSquare set out to bring SpongeBob into the Fortnite ecosystem through original experiences built in UEFN. The goal was to create games that felt native to Fortnite’s player behavior while capturing the spirit of the SpongeBob universe and driving awareness through creators and Fortnite news channels.
WHAT WE BUILT
We developed four SpongeBob-themed Fortnite games in UEFN designed around popular player formats. Each map launch was supported by creators and Fortnite news channels to drive discovery. The Bikini Bottom Prop Hunt became the #1 Prop Hunt during launch week and recorded the third-highest peak for a Prop Hunt experience in 2024.
26M+
IMPRESSIONS
95M
MINUTES PLAYED
Case Study:
DALLAS COWBOYS GAME TIME
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THE BRIEF
GameSquare partnered with the Dallas Cowboys to create a creator-led experience at AT&T Stadium that would connect gaming and football audiences. The objective was to capture engaging content throughout the day while giving creators behind-the-scenes access and opportunities to compete in challenges tied to the sport.
WHAT WE BUILT
We produced a creator event featuring a full run of show at AT&T Stadium. The experience began with a stadium facility tour before talent took the field to run, pass, and kick their way through football challenges. The program blended real-world competition with Madden gameplay, giving both football and gaming fans content tailored to their interests.
56.3M+
TOTAL IMPRESSIONS
4.8M+
CAMPAIGN PLAYS
Case Study:
MAYBELLINE - EYES UP
THE BRIEF
Maybelline New York partnered with GameSquare to create a Fortnite activation that would authentically connect the MNY brand with Gen Z. The goal was to build a safe, welcoming space for women in gaming while developing an experience creators could use for a tournament and that the broader Fortnite community could explore.
WHAT WE BUILT
Click collaborated with agency partners to develop a custom Fortnite experience inspired by the MNY world. The map featured a futuristic, idyllic, female-friendly gaming environment designed for influencer-led tournament play while remaining open to the wider Fortnite player base.
750M
IMPRESSIONS
51.93%
MARKET SHARE